ITV has revealed talks with Sky, the owner of Sky News, over the possible sale of its media and entertainment (M&E) division in a deal worth £1.6bn.

Sky News understands the approach centres on the potential creation of a UK-focused streaming giant.

The division takes in ITV’s current broadcast operations and channels, which are largely dependent on advertising revenue.

The talks do not include the company’s studios arm, which makes shows such as I’m A Celebrity… Get Me Out Of Here!

Money latest: Mortgage price war predicted

“There can be no certainty as to the terms upon which any potential sale may be agreed or whether any transaction will take place”, a statement by ITV to the London Stock Exchange said.

“A further announcement will be made in due course if appropriate”, it concluded.

More from Money

ITV shares jumped by 15% in early trading in response to the statement.

Image:
The potential deal involves ITV’s channels but not the company’s production arm. Pic: PA

Sky, which is wholly owned by the US media and entertainment firm Comcast, declined to comment.

ITV released its statement after news of the discussions were first revealed by Bloomberg News.

Just hours earlier, the company’s latest financial results showed it was moving to save millions of pounds due to an advertising slowdown.

ITV reported delays to some programmes over the coming months to save costs as a result.

Sky is owned by the US company Comcast
Image:
Sky is owned by the US company Comcast

It predicted a 9% decline in ad revenues across 2025, with the most recent trends being blamed on advertisers pulling back on spending in anticipation of the chancellor’s budget later this month.

It is understood that a possible deal between Sky and ITV would seek to create a larger, more attractive proposition for advertisers in the UK streaming sphere through a focus on UK audiences.

ITV has long been the subject of takeover speculation.

The latest came from the Reuters news agency earlier this year when it reported early-stage talks with Abu Dhabi-backed group RedBird IMI about a possible merger of their respective production businesses.

French media group Banijay was also reported to have held discussions about a possible offer for ITV’s studio business or a full takeover.