Fashion giant Shein has opened an investigation after a shirt was advertised on its site, modelled by a man bearing a striking resemblance to Luigi Mangione, who is accused of murdering a US healthcare chief executive.

The image with Mangione’s likeness, wearing a white, short-sleeved shirt, has since been taken down.

Shein, one of the world’s biggest fast fashion retailers, told Sky News: “The image in question was provided by a third-party vendor and was removed immediately upon discovery.

“We have stringent standards for all listings on our platform. We are conducting a thorough investigation, strengthening our monitoring processes, and will take appropriate action against the vendor in line with our policies.”

X

This content is provided by X, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable X cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.


Unfortunately we have been unable to verify if you have consented to X cookies.
To view this content you can use the button below to allow X cookies for this session only.

Enable Cookies
Allow Cookies Once

The listing was taken down on Wednesday afternoon, Stuff said, after it approached Shein for comment, it said.

As news of the image spread across social media on Tuesday, and ‘Luigi Mangione Shein’ reportedly began trending, many speculated that the picture had been created by AI or photo-shopped.

Some supporters of Mangione accused Shein of using his likeness, while his critics have also described using the photo as a new low.

More on Luigi Mangione

Related Topics:

Mangione, 27, is facing trial for fatally shooting UnitedHealth’s insurance CEO, Brian Thompson, outside a New York City hotel in December.

Image:
UnitedHealthcare chief executive officer Brian Thompson.
Pic: UnitedHealth Group/AP

Mr Thompson, 50, was shot dead as he walked to a Manhattan hotel where the company, the United States‘ largest private health insurance firm, was hosting an investor conference.

Mangione denies the state and federal charges against him, including first-degree murder “in furtherance of an act of terrorism”, two counts of second-degree murder, two counts of stalking and a firearms offence.

Prosecutors are seeking the death penalty if he is convicted, saying Mangione targeted Mr Thompson and that he “presents a future danger because he expressed an intent to target an entire industry, and rally political and social opposition to that industry, by engaging in an act of lethal violence”.

After the killing, Mangione was portrayed as a folk hero by some of those opposed to the US healthcare system.

Rallies took place outside court during his appearances and some pledged funds to his defence.

Read more on Sky News:
Chaos and violence on LA’s streets
China’s army of the future on show
France’s government ‘on the brink’

Shein, founded in China in 2012, has built its global reputation on inexpensive, fast-moving fashion trends that attract Gen Z and younger millennials. Its products are shipped to more than 100 countries.

In January, a senior company lawyer was unable to say if the company sells products containing cotton from Xinjiang, the region of China where it’s alleged members of the Uyghur ethnic group are forced to work against their will, accusations China denies.

Sky News has contacted Shein for comment.