SINGAPORE – Starting as a small computer repair shop in Chinatown, Creative Technology was a pioneer in the personal computer audio sector and eventually grew into a multibillion-dollar tech giant.
Its founder, Mr Sim Wong Hoo, firmly cemented his legacy as Singapores first technopreneur. Here are 10 facts about Mr Sim, who died on Wednesday at the age of 67. 1. He and his siblings were raised by his enterprising mother
Mr Sim was the 10th child out of five boys and seven girls in his Zhaoan Hokkien family, and was raised in a kampung in Bukit Panjang. His father died in 1969, when Mr Sim was 12 years old.
He inherited his entrepreneurial spirit and grit from his mother, Mrs Sim-Tan Siok Kee, who raised the family single-handedly by rearing animals, farming produce and going door to door to sell eggs. 2. He graduated with a diploma in electrical and electronics engineering
Mr Sim completed secondary school at Bukit Panjang Government High, and studied electrical and electronics engineering at Ngee Ann Polytechnic. Remote video URL More On This Topic Creative founder Sim Wong Hoos unexpected death leaves friends, colleagues shocked 3. He founded Creative Technology with a childhood friend
Mr Sim started Creative Technology with his Ngee Ann Polytechnic schoolmate and childhood friend, Mr Ng Kai Wai, in 1981. The company began as a humble computer repair shop at Pearls Centre in Chinatown. 4. Creatives Sound Blaster was the worlds top-selling PC add-on product in 1990 The Sound Blaster audio cards, developed by Mr Sim Wong Hoos Creative Technology, helped put Singapore on the world map. PHOTO: ST FILE In 1989, Creative unveiled Sound Blaster, a novel sound card that allowed computers to generate music and reproduce human voice, revolutionising the PC audio scene.
By the end of 1990, Sound Blaster became the top-selling PC add-on product in the world, sending Creatives revenue skyrocketing from US$5.4 million in 1989 to US$658 million in 1994. 5. The Nomad MP3 player was the iPod before Apples iPod
Before Apples iPod, Creative rolled out the worlds first digital audio players. The Nomad MP3 player, which was released in 1999, revolutionised the multimedia industry by offering consumers a new way to download, transport and play back digital audio.
Its technology paved the way for the iPod and a generation of multimedia players. But Nomad players eventually fell to the iPod as Apples gadget rapidly gained popularity after its release in 2001. 6. His was the first Singaporean company to list shares on Nasdaq
In 1992, Creative became the first company in Singapore to list its stock on the US Nasdaq stock market. In 1994, it listed its stock on Singapores stock exchange, and its revenue rocketed to more than US$1.2 billion a year later.
Mr Sim also became the youngest Singaporean billionaire at 45 years old in 2002. More On This Topic Why are Creative Technologys shares rising? I think Ive done my job: Creative Technologys Sim Wong Hoo a generous, feisty, passionate man 7. Creative made a comeback from obscurity with relentless innovation
Creative Technology slowly fell into obscurity with the advent of touchscreen smartphones and better motherboard technology.
But Mr Sim was undeterred and set out to break new boundaries in the audio industry, launching Creatives Super X-Fi series in 2019 after 20 years of relentless research and development.
The holographic headphones pushed the frontiers of 3D audio technology, winning 15 awards at the 2019 Consumer Electronics Show. Mr SimWongHoowith trophies from CES 2019. PHOTO: CREATIVE LABS 8. He won several patent disputes against Apple and Samsung
Creative Technology sued tech giant Apple in 2006 for patent infringement with its iPods, which used the technology in Creatives Nomad players. Mr Sim walked away with US$100 million in compensation.
In 2014, he sued Samsung and Apple again, alleging that several of their devices, such as iPhones and tablets, infringed 10 of his patents. Mr Sim won both lawsuits. 9. He coined NUTS, the No U-Turn Syndrome
The phrase, which describes the social behaviour of Singaporeans, comes from his book, Chaotic Thoughts From the Old Millennium, which was published in December 1999. Mr Sim observed that unlike overseas car drivers, those in Singapore U-turned only where there is a U-turn sign.
He explained that this was symptomatic of the no-rule, no-do mindset of Singaporeans, which inhibited their creativity and initiative. The book features a collection of personal short stories, whose timeless lessons on street smarts, resilience and entrepreneurship are still relevant today. SPH Brightcove Video The likeable, personable founder, chairman and CEO of Creative Technology has had a couple of bad years but things have been looking bright since the launch of his Super X-Fi technology, which brings a surround experience to headsets. More On This Topic Lunch With Sumiko: Creative Technologys Sim Wong Hoo is back, with Super X-Fi getting rave reviews 10. He was charitable
Mr Sim set up the Sim Foundation in 2006, which focuses on charitable work in education and the arts, and to help the poor and the elderly. It was later renamed the Sim-Tan Siok Kee Foundation in memory of his late mother, who died in 2006 at the age of 94.
He also set up the Kuo Pao Kun Foundation to support the arts in Singapore, dedicating it to his late mentor, theatre doyen Kuo Pao Kun.
Mr Sim was an active donor, donating a total of more than $49 million to funds and charities in his lifetime. More On This Topic Creative Technology was the pride of S'pore. Is there an equivalent today? Singapore Budget 2019: Creative Technology CEO Sim Wong Hoo lauded for spirit of entrepreneurship