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    Ovechkin has maintained that his primary goal is to win another Stanley Cup for Washington, but he said he understands the significance of his achievements in efforts to grow the game and wants to capitalize on the moment.

    The first phase of Ovechkin’s “THE GR8 CHASE” rollout includes licensed products that will be available as soon as the Capitals’ next home game Thursday against the Dallas Stars.

    Ovechkin’s family was heavily involved in the creation of the logo, as well as the trademark name. “THE GR8 CHASE” is a triple entendre, alluding to Ovechkin’s nickname (“The Great Eight”), Gretzky’s nickname (“The Great One”) and Ovechkin’s chase of history.