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“Bill Junior,” who died in 2007, was succeeded by Mike Helton as president, followed by Brian France, grandson of “Big Bill,” and since 2018, Steve Phelps. “Big Bill”‘s second son, the soft-spoken Jim France, is now NASCAR chairman. He was only three years old in February 1947. His niece, Bill France Jr’s daughter Lesa France Kennedy, serves as NASCAR’s executive vice chair. Most have their eyes on her son, 30-year-old Ben Kennedy, as the heir apparent to the stock car kingdom.

On Wednesday, they will all gather at the Streamline Hotel for a Founder’s Day celebration. They will toast their stock car racing forefathers in what is now known as the Sky Lounge Bar, the space formerly known as the Ebony Room, now wallpapered with photos of the men who gathered there to burn tobacco, sip amber fluids and draw up the paperwork that started the world’s largest stock car racing series.

That series is experiencing a bit of a rebirth, a reversal of recent misfortune that is much like the Streamline itself. After decades of disrepair, the old hotel vibrates with life. Remember that ’98 bus tour with “Bill Junior”? The place was in such terrible shape that day that he refused to get off the bus and go inside because, “It might collapse on top of us.” Now, after a $6 million overhaul and one Travel Channel “Hotel Impossible” star turn, it has become a Daytona hot spot. When Dale Earnhardt Jr. launched his new vodka line last February, he did so alongside his wife on the same roof where Parks once hung out at the bar with the charm school students.

This year’s Dec. 14 festivities mark the kickoff of NASCAR’s 75th anniversary celebration, with the promise of both eyes on 2023 and beyond, while keeping one foot planted in 1947.

“How cool would it be to go back and watch a race on the beach, right? Having to make sure that you’re trying to figure out when what’s low tide? What’s high tide?” Phelps says of the view from atop the Streamline, looking across Highway A1A at the Atlantic Ocean. “Then I look out my window here at my office and I see Daytona International Speedway. The vision to be able to create this in the 1940s and ’50’s, I mean, it’s just extraordinary. This is what Bill Senior envisioned.”

NASCAR’s fifth-ever president speaks of the sport’s recent gains in television ratings and attendance and the successes of experiments such as racing at the L.A. Coliseum and the raciness — with safety work currently being done — of the new Next Gen car. He talks about the gift of guidance that is his ability to lean on the France family. Then he reminds that one of “Big Bill’s” speeches from the Streamline Hotel, the one about “Stock car racing has got distinct possibilities for Sunday shows …” is displayed across a giant wall in NASCAR’s Research and Development Center in Concord, N.C. A constant, stories-tall reminder of what happened 75 years ago this week.

“There’s a statement that I’ve heard from both Jim France and Mike Helton and that’s where we are … they always say we are stewards for the sport. We need to leave it better than when we found it,” Phelps continues. “Everything we do ladders to that, that North Star. I think that’s helpful. So, when people come to work, when I come to work, we know what’s expected. And it started that day at the Streamline Hotel.”